Amazing commercial for Philips

It's for their new 21:9 television. This spot is exactly 2:19 long, but on the microsite, you can view it in a continuous link. It's a wicked execution, beautiful and eerie with a real "Dark Knight" feel. It's done by Stink Digital and directed by Adam Berg. Reminds me of the Workplace Safety and Insurance Board online scenarios we did, but EPIC.

This epic film is the centrepiece of the project. On its own, it clocks in at a (totally coincidental) two minutes and 19 seconds, but Berg conceived it to work as an endless loop. Visitors to the microsite therefore have the option to spin through the films single take shot repeatedly, to stop on a specific frame, or to watch it at the preordained speed. The film also contains embedded hotspots, which, when triggered, transport the viewer seamlessly from the heavily posted film to a behind-the-scenes version of the same shot. This constant moving between two layers of reality proved one of the projects biggest and most ambitious production challenges. Other details of the online execution play off the cinematic theme; the microsites loader doubles as a credit sequence, while rich media takeover banners drive traffic to the site by teasing viewers with an original Carousel trailer. All aspects of the production, from the film shoot to web design and development, were conducted by Stink Digital.