Friday, May 8, 2009

The next BMW Checkmate!

Not from BMW....this is from that crafty El Pollo Loco...

For those of you who haven't seen the BMW Checkmate billboard, it's below. Apparently they put it up extremely quickly when they saw the Audi billboard - it's amazing to see such efficiencies in the advertising industry. Brilliant bit of reactive advertising and it's flown around the internet lately.



And now El Pollo Loco has done something similar...but this is more of a smear campaign. It's pretty smart, if you don't mind a little mud slinging.

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