Smart smart smart

This is a nice and subtle ad done by Toyota (but you wouldn't really know it) in which they use a car to create a font. I love how they play it off as a creative/artistic endeavour without focussing on the car and ruining the innovation.

iQ font - When driving becomes writing / Full making of from wireless on Vimeo.

I'm loving the ingenuity going into billboards these days

This video has it all...New Zealand accents, brilliant billboards and a little gore...great stuff. Not actually having "it all," but it's got some good stuff. It could use a little nudity maybe...some slow-mo...martial arts would be great...anyway, the video's pretty rad and i'm really into innovative uses of billboards.